« Site News: Large Mammalness. | WILLisms.com | Donald Rumsfeld, The Next Pope? »

44% Of Online-Americans Have Read Political Blogs.

The Wall Street Journal released the results of a survey about blog readership:

Two-fifths of Americans who are online have read a political blog, and more than a quarter read them once a month or more, according to a recent Harris Interactive poll.

Still, 56% of the public has never read a political blog and only 7% of online adults have posted a comment, according to the poll.

Of online adults who have posted comments on a political blog, 21% have posted 10 times or more in the past year. Half have posted between two and five times and 20% have posted only once.

People who identify themselves as Liberals are mostly likely to post comments to political blogs (28%); Moderates (17%) and Republicans (17%) were least likely.

Some other interesting tidbits:

1. Men have read political blogs more than women, to the tune of 48% - 40%.

2. Twice as many men read blogs on a daily basis (but, at 6% - 3%, it is difficult to really make that statement authoritatively).

3. Somewhat predictably, among those with a high school education or less, two-thirds have never read political blogs. College graduates, meanwhile, read blogs far more often.

The most significant aspect of the survey is that it reveals the yet-to-be-achieved growth potential of blogs. Blogging is still in its infancy; there is incredible room to grow. There is also a mad scramble for all those new readers out there, a competition between and among blogs to establish their blogging brand. Eventually, in addition to the so-called "mainstream media" (or MSM), we may be talking about the MSB (mainstream bloggers).

In the meantime, the mad dash for loyal readers is on.

Posted by Will Franklin · 13 April 2005 12:59 PM

Comments

Posted by: Zsa Zsa at April 13, 2005 05:01 PM

Posted by: Zsa Zsa at April 13, 2005 05:58 PM

Posted by: Carly Franklin at April 13, 2005 09:24 PM