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Trivia Tidbit Of The Day: Part 37 -- Turnout and Direct Mail.

DIRECT MAIL AND VOTER TURNOUT RATES-

In 1994, Karl Rove + Company initiated the Republican realignment of Texas through direct mail and a young George W. Bush, keeping tabs on the effectiveness of each piece of mail:

- The more mail a household received, the more likely it was to turn out, ranging from a 15.45% for those receiving one piece of mail to 50.83% turnout for those receiving three.

- Turnout peaked at 57.88% for those receiving seven pieces of mail and declined to 52.67% for those receiving eight pieces.

Source:

Karl Rove + Company 1994.

Also found in The Atlantic Monthly.

Previous trivia tidbits:

Part 1; Part 2; Part 3; Part 4; Part 5; Part 6; Part 7; Part 8; Part 9; Part 10; Part 11; Part 12; Part 13; Part 14; Part 15; Part 16; Part 17; Part 18; Part 19; Part 20; Part 21, Part 22; Part 23, Part 24, Part 25; Part 26; Part 27, Part 28; Part 29; Part 30, Part 31; Part 32; Part 33; Part 34; Part 35; Part 36.

Daily Trivia Tidbits cover a wide range of topics; you never know what you might find. Stay tuned to WILLisms.com for more.

Posted by Will Franklin · 5 May 2005 10:25 AM

Comments

Posted by: Zsa Zsa at May 5, 2005 11:17 AM