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![]() « The Three 'L's of Politics. | WILLisms.com | Social Security Reform Thursday: Week Twenty. » Trivia Tidbit Of The Day: Part 79 -- Product Names.NONSENSICAL PRODUCT NAMES- Ever get fed up trying to decipher what Gatorade's Riptide Rush (just as one example among many) is supposed to taste like? And what does that hazy purply sort of color represent, anyway? Whatever happened to good ole easy-to-imagine Orange, or Lemon Lime, or even Fruit Punch? ...consumers react positively to imaginative names even if they are not particularly descriptive.... Some interesting research. I guess the Gatorade people might know what they are doing, afterall. I always assumed it was because it is exceedingly difficult to artificially flavor something to taste like a fruit. With Cascade Crash and Glacier Freeze, Gatorade could focus on creating a drink that tastes acceptable-- and ambiguous, rather than trying to engineer authentic flavors found in nature. But it probably has more to do with simple marketing psychology. Source: Previous trivia tidbits: Posted by Will Franklin · 16 June 2005 09:21 AM Comments |