Willisms
Navigation

Buy WILLisms

XML Feed


Featured Entries

The Babe Theory Of Political Movements.
Mar. 21, 2005 11:50 AM

Iran's Sham Election In Houston.
June 20, 2005 5:36 AM

Yes, Kanye, Bush Does Care.
Oct. 31, 2005 12:41 AM

Health Care vs. Wealth Care.
Nov. 23, 2005 3:28 PM

Americans Voting With Their Feet.
Nov. 30, 2005 1:33 PM

Idea Majorities Matter.
May 12, 2006 6:15 PM

Twilight Zone Economics.
Oct. 17, 2006 12:30 AM

The "Shrinking" Middle Class.
Dec. 13, 2006 1:01 PM

From Ashes, GOP Opportunities.
Dec. 18, 2006 6:37 PM

Battle Between Entitlements & Pork.
Dec. 21, 2006 12:31 PM

Let Economic Freedom Reign.
Dec. 22, 2006 10:22 PM

Biggest Health Care Moment In Decades.
July 25, 2007 4:32 PM

Unions Antithetical to Liberty.
May 28, 2008 11:12 PM

Right To Work States Rock.
June 9, 2008 12:25 PM



Donate





Links

Blogroll Me!







Search



Archives

July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004




Social Security Reform Thursday.
March 13, 2008

Caption Contest: Enter Today!
Due: July 29, 2008

The Carnival Of Classiness.
Mar. 14, 2006

Quotational Therapy: Obama.
Apr. 4, 2008

Mainstream Melee: Wolfowitz.
May 19, 2007

Pundit Roundtable: Leaks.
July 9, 2006

A WILLisms.com(ic), by Ken McCracken
July 14, 2006




Credits

Powered by Movable Type 3.17
Site Design by Sekimori




WILLisms.com June 2008 Book of the Month (certified classy):











The WILLisms.com Gift Shop: Support This Site

giftshopbanner.gif











This Week's Carnival of Revolutions: carnivalbutton.gif



Carnival Home Base: homebase.gif

























Willisms

« The Three 'L's of Politics. | WILLisms.com | Social Security Reform Thursday: Week Twenty. »

Trivia Tidbit Of The Day: Part 79 -- Product Names.

NONSENSICAL PRODUCT NAMES-

Ever get fed up trying to decipher what Gatorade's Riptide Rush (just as one example among many) is supposed to taste like? And what does that hazy purply sort of color represent, anyway?


riptiderush.gif

Whatever happened to good ole easy-to-imagine Orange, or Lemon Lime, or even Fruit Punch?

Here's what:

...consumers react positively to imaginative names even if they are not particularly descriptive....

In studies of jellybeans and colored sweaters, the researchers found an overall positive reaction to names that gave little information about what a flavor or product color was really like, such as Millennium orange or Snuggly white....

In an initial experiment testing flavor names, 100 undergraduates were asked to complete an unrelated questionnaire on a computer. After finishing the questionnaire at the computer, the students were told they could take some jellybeans. The jellybeans were in six cups each with a sign attached listing the flavor. Half the subjects saw jellybean names that were common descriptives: blueberry blue, cherry red, chocolate brown, marshmallow white, tangerine orange and watermelon green. The other half saw flavors with ambiguous names: Moody blue, Florida red, Mississippi brown, white Ireland, Passion orange and Monster green. Researchers observed that the less common names were more popular.

As part of the experiment, some subjects were distracted by questions about the computer survey as they selected their jellybeans. In those cases, there was no preference for the unusually named flavors. That suggested that the decision to go with the less common name is a cognitive response indicating a person puts at least some thought into the decision.

Some interesting research. I guess the Gatorade people might know what they are doing, afterall. I always assumed it was because it is exceedingly difficult to artificially flavor something to taste like a fruit. With Cascade Crash and Glacier Freeze, Gatorade could focus on creating a drink that tastes acceptable-- and ambiguous, rather than trying to engineer authentic flavors found in nature. But it probably has more to do with simple marketing psychology.

Source:
Wharton School of Business.

Previous trivia tidbits:

Part 1; Part 2; Part 3; Part 4; Part 5; Part 6; Part 7; Part 8; Part 9; Part 10; Part 11; Part 12; Part 13; Part 14; Part 15; Part 16; Part 17; Part 18; Part 19; Part 20; Part 21, Part 22; Part 23, Part 24, Part 25; Part 26; Part 27, Part 28; Part 29; Part 30, Part 31; Part 32; Part 33; Part 34; Part 35; Part 36; Part 37; Part 38; Part 39; Part 40; Part 41; Part 42; Part 43; Part 44; Part 45; Part 46; Part 47; Part 48; Part 49; Part 50; Part 51; Part 52; Part 53; Part 54; Part 55; Part 56; Part 57; Part 58; Part 59; Part 60; Part 61; Part 62; Part 63; Part 64; Part 65; Part 66; Part 67; Part 68; Part 69; Part 70; Part 71; Part 72; Part 73; Part 74; Part 75; Part 76; Part 77; Part 78.

Daily Trivia Tidbits cover a wide range of topics, and they're usually not trivial at all; you never know what you might find. Stay tuned to WILLisms.com for more.

Have a trivia tidbit tip? Send it over to WILLisms@gmail.com with citation.

Posted by Will Franklin · 16 June 2005 09:21 AM

Comments