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Willisms

« Trivia Tidbit of the Day: Part 785 -- Foreclosures Low In Texas | WILLisms.com | Trivia Tidbit of the Day: Part 787 -- Enthusiasm Gap. »

Trivia Tidbit of the Day: Part 786 -- Newspaper Circulation Cratering.

Wall Street Journal Only Paper Without Decline-

Newspapers continue to struggle:

top25newspapers.gif
Overall average paid daily circulation fell 8.7% year-over-year for the six months through March, ABC said. That's an improvement on last fall's numbers, which were down 10.6% year-over-year. Sunday was down 6.54% in this report compared to a 7.5% drop in 2009.

But at the top of the circulation charts, the big just keep getting smaller -- often much smaller.

Of the top 25 dailies, only The Wall Street Journal managed to record a year-over-year gain, and at that, the 0.5% rise would in past years be described as flat.

....

Of the 21 big metros whose circ could be directly compared to the year-ago period, fully 10 fell by double-digit percentages.

Two dailies fell by more than 20%, The Dallas Morning News (down 21.47%) and the San Francisco Chronicle (down 22.68%).

The Dallas Morning News, after one of the top two declines in the country, is down to 260,659-- 21st place-- below the papers of smaller cities like Cleveland, Minneapolis, Denver, and others.

I am not surprised. There are a variety of reasons for the decline in newspaper circulation, but (correctly) perceived bias is a huge reason in Texas for the failure of newspapers.

Why pay to support an outdated, left-leaning industry when there are so many emerging alternatives?

-------------------------------------

Previous Trivia Tidbit: Foreclosures Low In Texas.

Posted by Will Franklin · 27 April 2010 09:14 AM

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